The Hidden Edge: How Special Teams Can Win or Lose NFL Games
In the high-stakes world of the NFL, where games are often decided by a mere handful of points, the importance of special teams cannot be overstated. Often overlooked in favor of flashy offensive plays and bone-jarring defensive hits, special teams – the kicking game – represents a hidden edge that can either propel a team to victory or condemn them to defeat. Just ask the Detroit Lions, whose Week 2 game against the Seattle Seahawks in 2025 saw a blocked punt returned for a touchdown swing the momentum and ultimately contribute to a narrow loss. This is just one example of how critical special teams can be.
The Undervalued Third Phase
Coaches often preach about the importance of being competitive in all three phases of the game: offense, defense, and special teams. While the first two typically garner the most attention, the third is frequently relegated to an afterthought. However, a closer examination reveals that special teams plays a pivotal role in determining field position, momentum, and ultimately, the outcome of games.
Special teams encompass a variety of crucial plays, including:
- Kickoffs: Setting the stage for offensive drives.
- Punts: Dictating field position and pinning opponents deep in their own territory.
- Field Goals & Extra Points: Directly contributing to the score.
- Kick & Punt Returns: Providing opportunities for explosive plays and game-changing momentum shifts.
Field Position is King
One of the most significant ways special teams impacts a game is through field position. A booming punt by Seattle Seahawks’ Michael Dickson that pins the opposition inside their own 10-yard line can immediately put their offense in a precarious situation, increasing the likelihood of a turnover or a three-and-out. Conversely, a long kickoff return by the Chicago Bears’ Khalil Herbert can give their offense a short field to work with, significantly increasing their chances of scoring.
As noted in a study by The 33rd Team, punting is the area of special teams that is most predictive of success. The difference in performance between top and bottom punt units can result in over a touchdown difference each game.
Momentum Killers and Game Changers
Special teams plays are often momentum-shifting events that can inject energy into a team and deflate their opponents. A blocked punt, a perfectly executed onside kick recovery by the New Orleans Saints, or a long field goal by the Kansas City Chiefs’ Harrison Butker can swing the emotional balance of a game in an instant.
Consider the electrifying 66-yard field goal by Baltimore Ravens kicker Justin Tucker against the Detroit Lions in 2021. The kick, which bounced off the crossbar before falling through the uprights, not only secured a victory for the Ravens but also broke the NFL record for the longest field goal in league history. Such plays demonstrate the ability of special teams to create unforgettable moments and alter the course of a game.
The Return Game Evolution
The return game, particularly kickoff returns, has undergone significant changes in recent years due to rule adjustments aimed at enhancing player safety. While these changes have reduced the frequency of long returns, they have also placed a greater emphasis on strategic placement and precise tackling.
Despite the rule changes, dynamic returners like the Denver Broncos’ Marvin Mims Jr. continue to make an impact. Mims, a first-team All-Pro last year, led the NFL in punt return average, showcasing the potential for game-breaking plays in the return game.
Coaching and Player Performance
A successful special teams unit is a product of both astute coaching and exceptional player performance. Coaches like New England’s Bill Belichick have long recognized the importance of special teams, dedicating significant practice time and resources to this often-overlooked aspect of the game.
The New England Patriots have consistently maintained above-average punting units, often leading the league in pinning opponents inside the 20-yard line. This commitment to special teams excellence has been a hallmark of their success.
Moreover, the performance of individual players is critical to the success of special teams. A reliable long snapper, a consistent punter, and an accurate kicker are all essential components of a strong unit. Kickers like the Los Angeles Chargers’ Cameron Dicker and the Philadelphia Eagles’ Jake Elliott are highly valued for their ability to consistently convert field goals and extra points, providing their teams with crucial scoring opportunities.
Overlooked No More
The hidden edge that special teams provides is becoming increasingly recognized in the NFL. As teams strive for every possible advantage, the importance of a well-coached and talented special teams unit will only continue to grow. From dictating field position to creating momentum-shifting plays, special teams can be the difference between winning and losing in the ultra-competitive world of professional football.