Step Inside: Exploring NFL Stadiums with Immersive Virtual Reality Tours

The roar of the crowd, the smell of freshly cut grass, the electric anticipation before kickoff – these are the sensations that define the NFL experience. But what if you could access that feeling anytime, anywhere? Thanks to cutting-edge technology, fans can now Step Inside: Exploring NFL Stadiums with Immersive Virtual Reality Tours, bringing the game closer than ever before. In 2024, the Los Angeles Rams aimed to transform the SoFi Stadium experience with immersive, data-rich live video content.

The Evolution of the Fan Experience

For years, the in-stadium experience reigned supreme. However, advancements in technology have blurred the lines between being there and experiencing the game from afar. The NFL recognizes this shift and is actively investing in innovative ways to enhance fan engagement, whether you’re in the stands or on your couch. As Gary Brantley, Chief Information Officer of the NFL, put it: “Connectivity is the modern-day 12th man in any stadium.”

Virtual Reality: A Game-Changer

Virtual reality (VR) is revolutionizing how fans connect with the NFL. Imagine donning a headset and being transported to the 50-yard line, or getting a behind-the-scenes look at the locker room before the players take the field. VR offers a truly immersive experience, putting you in the heart of the action.

One notable example is the NFL’s integration of VR technologies that offer fans a virtual seat in the stadium, regardless of their physical location. One example of the NFL’s use of virtual reality for fan engagement is the game NFL Pro Era. Released on platforms like Meta Quest and PlayStation VR, this licensed virtual reality game allows fans to experience what it’s like to be an NFL quarterback. Players can engage in realistic gameplay scenarios and even play as their favorite current NFL stars, providing an immersive experience that brings fans closer to the action.

Augmented Reality: Enhancing the Real World

While VR creates a completely digital environment, augmented reality (AR) enhances your existing surroundings. AR overlays digital information onto the real world, creating interactive experiences that bring the game to life in new ways.

Stadium AR allows fans to engage with the game in ways they never imagined. By using their mobile devices, fans can see digital overlays on the field, such as player stats and virtual replays, all without needing to download an app. The Tennessee Titans have been pioneers in this area, introducing Titans AR at Nissan Stadium.

At SoFi Stadium, home of the Los Angeles Rams, AR is integrated into the fan experience through the ARound platform. Fans can download the ARound Stadium app to access shared AR experiences during games. By pointing their phones at the field, they can engage with interactive 3D content, such as animated player callouts and special effects like “Rampede” or “Make Noise,” which appear on the stadium’s Infinity Screen.

Taking the Tour: Iconic Stadiums at Your Fingertips

Many NFL teams now offer virtual stadium tours, allowing fans to explore these iconic venues from the comfort of their homes. These tours often include:

Behind-the-scenes access: Explore locker rooms, press boxes, and VIP suites.
Interactive elements: Engage with 360-degree views, videos, and historical information.
Unique perspectives: See the stadium from a player’s point of view, or get a bird’s-eye view from the stands.

Some notable examples include:

AT&T Stadium (Dallas Cowboys): Experience the grandeur of “Jerry World” with a virtual tour that showcases its massive video board and luxurious amenities.
Lambeau Field (Green Bay Packers): Step into the “Frozen Tundra” and explore the history and tradition of this legendary stadium.
SoFi Stadium (Los Angeles Rams and Chargers): Discover the state-of-the-art technology and stunning design of this modern marvel.
Hard Rock Stadium (Miami Dolphins): The Miami Dolphins offer 360° Virtual Tours Mobile Version.

The Technology Behind the Magic

Several companies are at the forefront of creating these immersive experiences. Skyway Interactive builds virtual tours for world-class NFL stadiums. OmniSight Inc delivers Virtual Tours that are fully cross-compatible , and crafts a custom application which retain universal usability and are seamlessly interactive in practically environment , whether it be iPad, iPhone, Android, Microsoft Surface, Macintosh or PC, or even Virtual Reality platforms including Google Cardboard, Gear VR and more !

The NFL has used radio-frequency identification (RFID) transmitters (tags) using a system developed by Zebra Technologies. The league has permitted transmitters (tags) to be placed in each player’s shoulder pads since 2014. Receivers installed throughout the stadium will use those transmitters (tags) to collect data on each player’s position, speed and distance, in real time, during the game. RFID transmitters are placed inside game balls to further measure location and performance data.

Verizon has provided unprecedented connectivity as well as integration and deployment solutions for the league. Together, Verizon and the NFL are enabling innovative new experiences for fans, enhancing stadium operations, deepening loyalty and adding value to the NFL brand. And as Verizon turns on 5G—the next generation in wireless connectivity—in 13 stadiums and counting, those opportunities are multiplying.

Beyond the Game: Enhanced Security and Operations

The benefits of stadium technology extend beyond the fan experience. The NFL is also using technology to improve security and streamline operations.

All 32 NFL stadiums started using facial authentication software this season, after the league signed a contract with Wicket, a company that uses facial scans to verify the identity of people entering event venues and other secure spaces. League-wide adoption of Wicket technology is designed to prevent the use of fraudulent credentials and make stadiums more secure, according to NFL officials.

The Future of NFL Stadium Experiences

The NFL is committed to pushing the boundaries of what’s possible, and virtual and augmented reality are key components of that vision. As technology continues to evolve, we can expect even more immersive and interactive experiences in the years to come. Imagine attending a game where you can:

View real-time stats and analytics overlaid on the field.
Watch replays from multiple angles, right from your seat.
Interact with virtual mascots and participate in augmented reality games.
Access exclusive content and experiences through your mobile device.

The possibilities are endless, and the NFL is just getting started.