Raiders’ Culture Overhaul: How Pete Carroll Plans to Bring a Winning Mentality to Las Vegas
The Las Vegas Raiders, a team steeped in tradition and known for their rebellious spirit, are embarking on a new chapter. After a disappointing 4-13 season in 2024, marked by inconsistent quarterback play and a revolving door of offensive coaches, owner Mark Davis tapped Pete Carroll to lead a Raiders’ Culture Overhaul. Carroll, fresh off a Super Bowl victory and a storied career with the Seattle Seahawks, brings a proven track record of building winning teams and fostering a culture of excellence. Can Carroll, alongside new general manager John Spytek and with input from minority owner Tom Brady, inject a winning mentality into the Silver and Black?
A New Sheriff in Town: Carroll’s Vision for the Raiders
Pete Carroll’s arrival in Las Vegas signals more than just a coaching change; it represents a fundamental shift in the Raiders’ organizational philosophy. Carroll, known for his energetic and player-centric approach, aims to create an environment where competition thrives and players are empowered to be their best.
“The culture is the players, and you’ll see that,” Carroll stated during his introductory press conference. “It all starts with competition; either you’re competing or you’re not. And I’m going to make sure that’s really clear to these guys from the moment they get here.”
This emphasis on competition extends beyond the field, permeating every aspect of the team’s operations. Carroll’s philosophy centers around striving for excellence in all endeavors, fostering a mindset where players constantly push themselves and their teammates to improve.
The Brady Effect: A Champion’s Mentality
Adding another layer to the Raiders’ culture overhaul is the presence of Tom Brady, who joined the ownership group in 2024. While Brady’s role is primarily off the field, his influence on the team’s mentality is undeniable. Carroll has described his frequent phone conversations with Brady as a “meeting of minds,” where they discuss philosophical perspectives on competition and life.
Brady’s unparalleled success and relentless pursuit of greatness serve as an inspiration to the entire Raiders organization. His involvement aims to instill a culture of excellence, resilience, and a relentless pursuit of greatness.
Rebuilding the Roster: Key Additions and Departures
To implement his vision, Carroll and Spytek have been actively reshaping the Raiders’ roster through free agency, trades, and the draft. One of the most significant moves was acquiring veteran quarterback Geno Smith from the Seahawks. Smith, who thrived under Carroll’s guidance in Seattle, brings stability and leadership to a position that has been a source of constant turmoil for the Raiders.
“This opportunity [came] up, and we needed a quarterback,” Carroll said. “Really, it was a classic opportunity for us to really transition to a quarterback and a coach that see eye to eye on everything. Geno has killed it here. He’s been such a factor. The leadership he brings, his work ethic, the mentality he brings, it’s been a fantastic assistance to turning this thing over.”
In addition to Smith, the Raiders have added key pieces on both sides of the ball. Guard Alex Cappa was signed to bolster the offensive line, while safety Jeremy Chinn and linebackers Elandon Roberts and Devin White were brought in to improve the defense. In the 2025 NFL Draft, the Raiders selected running back Ashton Jeanty with their first-round pick, adding a dynamic playmaker to their offensive arsenal.
However, the Raiders also experienced some notable departures. Safety Trevon Moehrig signed with the Carolina Panthers, cornerback Nate Hobbs joined the Green Bay Packers, and linebackers Robert Spillane and Divine Deablo left in free agency.
The Coaching Staff: A Blend of Experience and Familiarity
Carroll has assembled a coaching staff that blends experienced minds with familiar faces. Chip Kelly, known for his innovative offensive schemes, was hired as the offensive coordinator, while Patrick Graham remains as the defensive coordinator, providing continuity on that side of the ball.
Notably, Carroll’s sons, Brennan and Nate, are also part of the coaching staff. Brennan serves as the run game coordinator and offensive line coach, while Nate is the assistant quarterbacks coach. Greg Olson, who previously served as the Raiders’ offensive coordinator, returns as the quarterbacks coach.
Maxx Crosby: Embracing the New Culture
Defensive end Maxx Crosby, the heart and soul of the Raiders, has fully embraced the new culture under Carroll. Crosby, known for his relentless energy and passion for the game, sees Carroll as a kindred spirit.
“Everything’s fun, and everything’s a great time, but he’s trying to win. Don’t get that mistaken. That’s the plan, is to win,” Crosby shared on his podcast, The Rush. “This isn’t about mere enjoyment; it’s about forging a winning mentality that permeates every aspect of the team’s culture.”
Crosby’s leadership and dedication will be crucial in helping Carroll instill his vision throughout the team.
Challenges Ahead: A Tough Road to Contention
While the Raiders have made significant strides in their culture overhaul, challenges remain. The AFC West is a highly competitive division, with the Kansas City Chiefs, Los Angeles Chargers, and Denver Broncos all vying for supremacy.
Carroll, at 73 years old, faces the task of quickly turning the Raiders into contenders. Smith, who will be 35 in October, needs to recapture his 2022 form to elevate the Raiders’ offense. The Raiders must also address their long-term quarterback situation and continue to develop young players.
A New Era Dawns in Las Vegas
The Raiders’ culture overhaul under Pete Carroll represents a new era for the franchise. With a renewed focus on competition, a champion’s mentality instilled by Tom Brady, and a revamped roster and coaching staff, the Raiders are striving to build a winning team and a culture of excellence. While the road to contention will be challenging, the Raiders are taking the necessary steps to return to their former glory.